Poco proof press

The Fool

Using a tool for something it absolutely wasn’t intended for, expecting it to work, and making it happen because it’s what you’ve got.

Screw from a wooden common press

The Magician

Function hinges on small pieces, often small pieces taken from somewhere else and put to work doing something almost but not quite like what they were intended for.

Ink balls

The High Priestess

Just because it’s traditional doesn’t mean it’s good.

Industrial papermaking rollers

The Empress

Scale changes a lot of things about process.

Bookbinding hammer

The Emperor

Sometimes it’s nice to have a specialized tool for one thing, even if that one thing doesn’t come up all that often, because it works so much better than the other options.

Hollander beater roll

The Hierophant

Sometimes transformation is destructive.

Pearl press treadle

The Lovers

There are times when it's ok to use the obvious imagery.

Acorn iron handpress

The Chariot

Stability goes a long way toward making things possible.

Book press

Strength

Pressure is sometimes a necessary part of getting to finished.

Type cabinet

The Hermit

Everything is possible, but only if you pay attention.

C & P press flywheel

Wheel of Fortune

Speed is useful, but be cautious with it.

Miter cutter

Justice

Sometimes you have to cut pieces off to make everything fit properly.

Papermaking mould and deckle

The Hanged Man

They don't look like much, but looks are deceiving.

Monotype machine

Death

This machine is an agent of change and transformative upheaval.

Vandercook worm gear

Temperance

Such a small piece, on which the rhythm of the entire machine depends.

Curved type spacing

The Devil

It seemed like a good idea at the time.

The Grid

The Tower

Let go of all those complicated ideas. Embrace the chaos inherent in design.

Millboard shears

The Star

Appreciate the fact that you don't have to do everything the hard way.

Watermark

The Moon

You can get a lot of detail from a fiddly little bit of wire, and sometimes it’s for something a lot of people barely notice, which doesn't mean you shouldn't do it.

Industrial papermaking oven

The Sun

That smell is the smell of creation.

Gillotine paper cutter

Judgment

Finishing is absolutely key to process, and sometimes finishing means trimming off waste.

A sort of type

The World

The tiniest of elements contain almost all possible things. Put enough of these together, in enough different ways, and you will create — everything. Anything. And then you can take it apart and do it all over again.